![]() Delve (but no one can ever say that Google doesn’t do search well).Table 1 doesn’t include some of the features available in Office 365, including: Table 1: Comparing Microsoft Office 365 and Google G-SuiteĪ simple table always delivers a simple comparison. Moving from the original cloud focus on email, the Google and Microsoft suites both include a range of cloud applications, summarized in Table 1. The two companies compete aggressively in all markets on an ongoing basis, a factor that at least partly accounts for the rapid pace of new feature introduction for applications. Today, it’s probably fair to say that Google’s strength lies in the small-to-medium space, whereas Microsoft’s is in the enterprise, as evident when companies such as Facebook select Office 365 over Google. Few new announcements now tell of Google winning customers away from Microsoft. Microsoft’s cloud suite boasts as good a reliability record and is an easier and more logical option for Microsoft customers to take. Everything changed with the launch of Office 365 in June 2011. Google used their advantage to target and win over a number of Exchange customers. Microsoft’s offering was BPOS, which suffered from reliability problems. At that point, the action was all around email. ![]() In the 2007-2011 period, Google experienced a lot of success in convincing on-premises customers to move to the cloud. In short, Google demonstrated that users could depend on the cloud to get real work done. In addition, Google blazed the trail to prove that the browser could be used as a fully-functional client for common office applications such as word processing and spreadsheets. For example, Google was the first cloud provider to make a 99.9 percent SLA the expected norm. In many ways, Google set the standards by which cloud applications are measured today. Microsoft always has one eye on what Google is doing. Its major competitor status means that Google exerts a huge influence over the development of Office 365. “Google’s popularity is better among smaller companies, approaching a 50 percent share of companies with revenue less than $50 million.” “ Among public companies using cloud-based email, Microsoft is more popular with larger organizations and has more than an 80 percent share of companies using cloud email with revenue above $10 billion,” said Jeffrey Mann, research vice president at Gartner. Industry pundits agree that the two companies are locked in battle to transition customers to the cloud. Later renamed Google Apps for Work, it was rebranded as G Suite in September 2016 and is the bitter and enduring competitor for Office 365. Google launched its enterprise cloud app suite under the Google Apps Premier Edition brand in 2007.
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